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プロダクト・プランニングにおけるデフレーム・ロジックの戦略的側面
https://doi.org/10.15029/00000547
https://doi.org/10.15029/00000547f51c73d9-ba9f-41dc-97b0-d20b8a96e990
名前 / ファイル | ライセンス | アクション |
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r20-1-2 (2.0 MB)
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TUIS
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Item type | 紀要論文(ELS) / Departmental Bulletin Paper(1) | |||||||
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公開日 | 2016-10-13 | |||||||
タイトル | ||||||||
言語 | ja | |||||||
タイトル | プロダクト・プランニングにおけるデフレーム・ロジックの戦略的側面 | |||||||
タイトル | ||||||||
言語 | en | |||||||
タイトル | The Strategic Phase of De-frame Logic in Product Planning | |||||||
言語 | ||||||||
言語 | jpn | |||||||
キーワード | ||||||||
主題 | プロダクト・プランニング, 差異化, プロダクト・イノベーション, デフレーム product planning, differentiation, product innovation, de-frame |
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資源タイプ | ||||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||
資源タイプ | departmental bulletin paper | |||||||
ID登録 | ||||||||
ID登録 | 10.15029/00000547 | |||||||
ID登録タイプ | JaLC | |||||||
ページ属性 | ||||||||
内容記述タイプ | Other | |||||||
内容記述 | P(論文) | |||||||
著者名(日) |
岩本, 俊彦
× 岩本, 俊彦× Iwamoto, Toshihiko
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著者所属(日) | ||||||||
ja | ||||||||
東京情報大学 総合情報学部 | ||||||||
著者所属(英) | ||||||||
en | ||||||||
Faculty of Informatics,Tokyo University of Information Sciences | ||||||||
抄録(日) | ||||||||
内容記述タイプ | Other | |||||||
内容記述 | 多様化した消費者ニーズに呼応してプロダクトの差異化が進展している。しかし、競合プロダクトの台頭に伴いコモディティ化が進んで同質的になり、差異化による比較優位性の訴求が難しくなる。このため、顧客価値の送達がプロダクト・プランニングにおいて課題として検討されており、QFDの手法を織り込んだデフレームのコンセプトをベースとしている。分析の結果、代替品の性能向上で市場が縮小する場合でも、デジタルカメラ市場では差異化戦略が有効で、プロダクトの特性が訴求できるカテゴリーの形成や上方へのカテゴリー・シフトが起きている事態が明らかになった。 | |||||||
言語 | ja | |||||||
抄録(英) | ||||||||
内容記述タイプ | Other | |||||||
内容記述 | Products have been differentiated according to consumer needs. However, it has been difficult to appeal to comparative advantage by differentiation, caused by being homogenous through the development of commoditization with the rise of competitive products. For this reason, reviewing the delivery of customer value in product planning as a task in progress is based on the concept of de-frame, incorporating the technique of QFD. As a result of this analysis, differentiation strategy is effective in the case of a shrinking market accompanied by the improvement of substitutes such as in the digital camera market. In addition, it became obvious that the matter of the formation of category and category-shift upward can make a product feature more appealing. | |||||||
言語 | en | |||||||
雑誌書誌ID | ||||||||
収録物識別子タイプ | NCID | |||||||
収録物識別子 | AA11155514 | |||||||
書誌情報 |
ja : 東京情報大学研究論集 巻 20, 号 1, p. 15-32, 発行日 2016-09-30 |
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出版者 | ||||||||
言語 | ja | |||||||
出版者 | 東京情報大学 |