{"created":"2023-05-15T12:16:53.460532+00:00","id":371,"links":{},"metadata":{"_buckets":{"deposit":"b73ae2a2-0bd7-4f3a-860b-899627b083f1"},"_deposit":{"created_by":3,"id":"371","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"371"},"status":"published"},"_oai":{"id":"oai:tuis.repo.nii.ac.jp:00000371","sets":["1:4:42:97"]},"author_link":["1500","1501","1502"],"control_number":"371","item_1701328008552":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"東京情報大学","subitem_publisher_language":"ja"}]},"item_1_biblio_info_14":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2010-02-28","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"28","bibliographicPageStart":"10","bibliographicVolumeNumber":"13","bibliographic_titles":[{"bibliographic_title":"東京情報大学研究論集","bibliographic_titleLang":"ja"}]}]},"item_1_creator_6":{"attribute_name":"著者名(日)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"岩本俊彦","creatorNameLang":"ja"},{"creatorName":"イワモト, トシヒコ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"1500","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"Iwamoto, Toshihiko","creatorNameLang":"en"}]}]},"item_1_creator_7":{"attribute_name":"著者名よみ","attribute_type":"creator","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"1501","nameIdentifierScheme":"WEKO"}]}]},"item_1_creator_8":{"attribute_name":"著者名(英)","attribute_type":"creator","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"1502","nameIdentifierScheme":"WEKO"}]}]},"item_1_description_1":{"attribute_name":"ページ属性","attribute_value_mlt":[{"subitem_description":"P(論文)","subitem_description_type":"Other"}]},"item_1_description_11":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_description":"防衛戦略は、競争回避の消極的戦略とみなされてきた。しかし、防衛戦略は顧客維持戦略とほぼ同義であり、顧客を明確化するターゲット・マーケティングにおいては、大きな意義を有している。そこで、防衛戦略の基本的な定式を整理し、顧客維持戦略とリレーションシップ・マーケティングの戦略的枠組みを分析する。企業成長に不可欠な防衛戦略、顧客維持戦略は、顧客満足やロイヤルティを生みだすCRM(Customer Relationship Management)のコンセプトを通じて、顧客のカテゴリー化、差異的待遇によって補強される。","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_1_description_12":{"attribute_name":"抄録(英)","attribute_value_mlt":[{"subitem_description":"Defensive strategy has been regarded as passive strategy avoiding competition.But defensive strategy is an almost synonym of customer retention strategy and has great significance in target marketing which identifies customers. So, I put together existing basic formulas of defensive strategy and analyze the customer retention\nstrategy and the strategic framework of relationship marketing. Defensive strategy and customer retention strategy which are both indispensable to the growth of the corporation are reinforced by categorization of customer and differential treatment through the concept of CRM（Customer Relationship Management）which creates customer satisfaction and loyalty.","subitem_description_language":"en","subitem_description_type":"Other"}]},"item_1_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.15029/00000370","subitem_identifier_reg_type":"JaLC"}]},"item_1_source_id_13":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AA11155514","subitem_source_identifier_type":"NCID"}]},"item_1_text_10":{"attribute_name":"著者所属(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Tokyo University of Information Sciences, Faculty of Informatics, Department of Business and Information"}]},"item_1_text_9":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_language":"ja","subitem_text_value":"東京情報大学総合情報学部情報ビジネス学科"}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2010-02-28"}],"displaytype":"detail","filename":"KJ00006583259.pdf","filesize":[{"value":"698.8 kB"}],"format":"application/pdf","license_note":"TUIS","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KJ00006583259","url":"https://tuis.repo.nii.ac.jp/record/371/files/KJ00006583259.pdf"},"version_id":"cbfc523d-b4b3-48b3-a7db-57e39454a040"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"防衛戦略(デフェンシブ・ストラテジー)","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"顧客維持(カスタマー・リテンション)","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"リレーションシップ・マーケティング","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"カスタマー・リレーションシップ・マネジメント(CRM)","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"defensive strategy","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"customer retention","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"relationship marketing","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"customer relationship management(CRM)","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"ターゲット・マーケティングにおける顧客維持戦略の階層性","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ターゲット・マーケティングにおける顧客維持戦略の階層性","subitem_title_language":"ja"},{"subitem_title":"The hierarchy of customer retention strategy in target marketing","subitem_title_language":"en"}]},"item_type_id":"1","owner":"3","path":["97"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2010-02-28"},"publish_date":"2010-02-28","publish_status":"0","recid":"371","relation_version_is_last":true,"title":["ターゲット・マーケティングにおける顧客維持戦略の階層性"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-12-22T05:23:12.550516+00:00"}