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ツーリズム・マーケティングにおける差異化政策の複合構造
https://tuis.repo.nii.ac.jp/records/485
https://tuis.repo.nii.ac.jp/records/485adc49b93-1788-4c00-a8b9-fb85720bc3a8
名前 / ファイル | ライセンス | アクション |
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KJ00008091119.pdf (1.2 MB)
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TUIS
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Item type | 紀要論文(ELS) / Departmental Bulletin Paper(1) | |||||||
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公開日 | 2012-09-30 | |||||||
タイトル | ||||||||
言語 | ja | |||||||
タイトル | ツーリズム・マーケティングにおける差異化政策の複合構造 | |||||||
タイトル | ||||||||
言語 | en | |||||||
タイトル | The Complex Structure of the Differentiation Policy in Tourism Marketing | |||||||
言語 | ||||||||
言語 | jpn | |||||||
キーワード | ||||||||
主題 | ツーリズム・マーケティング, 差異化政策, ツーリスティック・リソーシズ, ニュー・ツーリズム, アプローチング tourism marketing, differentiation policy, touristic resources, new tourism, approaching |
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資源タイプ | ||||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||
資源タイプ | departmental bulletin paper | |||||||
ページ属性 | ||||||||
内容記述タイプ | Other | |||||||
内容記述 | P(論文) | |||||||
著者名(日) |
岩本, 俊彦
× 岩本, 俊彦× Iwamoto, Toshihiko
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著者所属(日) | ||||||||
ja | ||||||||
東京情報大学総合情報学部情報ビジネス学科 | ||||||||
著者所属(英) | ||||||||
en | ||||||||
Tokyo University of Information Sciences, Faculty of Informatics, Department of Business and Information | ||||||||
抄録(日) | ||||||||
内容記述タイプ | Other | |||||||
内容記述 | ツーリズム・マーケティングは、ツーリズムの活性化のためにマーケティングのコンセプトや政策、戦略を援用するものである。ツーリズムの目的地は、地域の歴史的背景、自然環境等に依拠する個性を保持しており、個性をツーリスティック・リソーシズとして活用している。他方で、わが国ではリスク分散を企図して、差異化とは反対に、総合的な施設の配置や総合的なパッケージを通じたツーリズムの標準化、画一化が進行してきた。パッケージ・ツアー、デスティネーションにブランドを付与して、ニュー・ツーリズムを導入しながら業容拡大を図るツーリズム産業の差異化政策の構造の複合性に着目する。そのうえで、ツーリズム産業の現在の課題と克服を通じた活性化のための差異化の態様を論じていく。 | |||||||
言語 | ja | |||||||
抄録(英) | ||||||||
内容記述タイプ | Other | |||||||
内容記述 | Tourism marketing intends to invoke the concepts, policies and strategies of marketing, for the activation of tourism. Subject of tourism holds the individualities relying on the historical background of the region, natural environment, and etc. And we are utilizing the individualities as touristic resources. On the other hand, in our country, for diversification of risk, the standardization and the uniformity have progressing, in opposition to the differentiation through the allocation of all-round touristic institutions and comprehensive package tour. We focus on the complex structure of the differentiation policy in the tourism industry introducing the new tourism in order to expand the business, branding the package tour and destination. And we discuss the differentiation mode for the activation through the problems and its solutions at present in the tourism industry. | |||||||
言語 | en | |||||||
雑誌書誌ID | ||||||||
収録物識別子タイプ | NCID | |||||||
収録物識別子 | AA11155514 | |||||||
書誌情報 |
ja : 東京情報大学研究論集 巻 16, 号 1, p. 71-86, 発行日 2012-09-30 |
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出版者 | ||||||||
言語 | ja | |||||||
出版者 | 東京情報大学 |